If you time share, then you are most likely familiar with RCI Time share…they’re only the first or second largest time share exchange company in the world and make vacationing via time shares a wonderful experience.  Time share ownership can be geographically local, or it can be a two day flight by plane across the world; either way there is a world wide time share market, including resorts and vacation destinations, as well as owners and renters that must be accessed and communicated with via the internet.  RCI time share and its’ affiliates are winning new business online by targeting social activity to be at the top of the internet search listings, and by tailoring content and strategies to winning particular keywords.  Targeted social activity and key word optimization on the search engines are how we engage on many other fronts; take for example Facebook or the last search you did in Google…what were you searching for…in the case of RCI Time share allowing itself to be found is as easy as typing in “RCI Time share.”   

RCI Time share has been at the forefront of social media and mobile technology for some time now. In order for prospective time share renters, buyers and sellers to be found, the company has to have a very comprehensive presence in social and mobile media technology. It’s about finding new ways to engage members, owners and anyone interested in the RCI Time share brand. With regards to the differences of a targeting a buyer or seller, the balance between targeting existing time share owners and new ones, should be around 50/50.  By tailoring content and strategies to ranking in the top three search results, the overall level of exposure is drastically increased; thus increasing the chances a buyer or seller is going to be found.   

Phil Brojan, RCI’s Sr. VP of Global Marketing was quoted as saying; “the best channel for us has actually been Youtube. We’ve created so much video content, and the way Youtube interacts with Google and search makes it a very effective strategy. We dominate video content for a number of keywords, and that’s impressive to developers.”  There has been a tremendous amount of skepticism about online time share buying and selling, but fact of the matter is that it’s more of an opportunity than a risk.  Often people have the facts wrong, and once you discuss the limited options to selling or buying a time share hassle free, it begins to make sense that search engine optimization and organic searches is an inexpensive and focused channel for time share buying and selling; particularly exchanging through RCI Time share.